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Exponential Interactive appoints APAC managing director John McKoy as CRO

Exponential Interactive today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to...

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Exponential Australia’s Steffen Crouwel wins the ‘Victorian Digital Sales...

We have exciting news for our agencies and customers in Australia. Steffen Crouwel, Group Sales Manager and digital sales pro from Exponential’s Melbourne office has been announced as the winner of...

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What does your music taste say about you? Breaking stereotypes on music lovers

London –20 November 2013 – after Glastonbury tickets sold out in record time and the looming X Factor finals, new data from Exponential Interactive reveals the most popular interests and activities...

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XE.com implements Exponential publisher platform, streamlines operations,...

In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented  256...

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4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?

With the recent release of Catching Fire, the second film in the Hunger Games series, controversy is reigniting around marketing and merchandising tie-ins to the film. The film’s enormous success,...

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KH7 campaign hits a 35% CTR with Exponential’s new ad size ‘Firefly video...

Exponential’s Firefly Video ad size Illuminate was the perfect choice for KH7 to compliment their TV campaign See the full press release below: Difusión & Audiencias (Havas Media) and KH7 have...

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Exponential broadens leadership team to meet continued demand for services in...

Exponential Interactive today announced that it has appointed six regional vice presidents of sales throughout the US as a result of the continued nationwide demand for its offerings and services...

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Exponential Interactive appoints Doug Conely as chief strategy officer

VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device Exponential Interactive, the global provider of advertising...

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How Insights Won Over Australia & New Zealand

With Exponential’s Insights Director Bryan Melmed in Australia for ad:tech we have taken agency land by storm. Bryan’s presentation ‘Data – It’s Only Human’ has been at the heart of five marketing...

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The Exponential World Cup extravaganza: global match-prediction competition...

Exponential is celebrating the quadrennial [association] football World Cup in Brazil with a global match-prediction competition for its agency partners and an exploration of just what it would take to...

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Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA -  Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700...

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Exponential launches AERO technology in EMENA

As originally covered in Communicate Online.  Exponential Interactive has announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance...

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Exponential joins Ad Integral Science’s Certified Viewability Partner Program

Exponential one of the latest companies to join Integral Ad Science’s Certified Viewability Partner Program. Press release below from Integral Ad Science. New York, NY – Mar 16, 2016 — Integral Ad...

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Exponential Study Finds Interactive Video Units Outperform Standard Banner,...

 Today, Exponential has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising – which reveals that interactive video...

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Mindswarms Microsoft ad format research reveals interactive video improves...

In this research study, 30 participants viewed a 2015 Microsoft advertising campaign and were asked to provide feedback when interacting with standard online video ads versus Exponential’s VDX...

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Interactive video: a powerful vehicle for brand impact

Exponential recently released the results of a study conducted by research firm EyeSee, which investigated the effectiveness of VDX interactive video ad units, 30-second pre-roll units and standard...

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Webinar: “Understanding The Power of Interactive Video, Play By Play”

Exponential has recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats. The results are in and we’d like to...

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